Getting your marketing communications to stand out from the crowd isn’t
always easy. If you’re finding it tough, you need to focus on 3 key
1. Your target customers – their needs, their problems
2. Your brand strengths – how your business solves problems and meets customer needs
3. Your competitors – other ways in which the customer might solve their problem
If you understand these 3 crucial elements, then you’re well on your way to creating a positioning statement that summarises... Continue reading
According to Dr. Philip Kotler (and let’s face it, he knows a thing or two about marketing), “marketing is a terribly misunderstood subject in business circles and in the public’s mind. Companies think that marketing exists to support manufacturing, to get rid of the company’s products. The truth is the reverse, that manufacturing exists to support marketing. The company can always outsource its manufacturing. What makes a com... Continue reading
The Really Helpful Marketing Company has just completed a survey of UK businesses to better understand their approach to marketing and what’s important to them. The results are in, and the findings are revealing.
6 key findings from The Really Helpful M... Continue reading
In our recent marketing survey, we found that many businesses are using a multitude of media to communicate with their customers and prospects – from social media, blogging and email marketing to events, telemarketing and direct mail. That’s a lot of things to keep on top of, especially when you couple this with the actual running of a business or a team! And with over a half of businesses stating that they don’t have a fully up-to date marketing plan in place, it’s easy to see that many companies may be missing opportuniti... Continue reading
The Really Helpful Marketing Company recently conducted a survey of UK businesses and their marketing activities. We asked what activities formed their marketing media mix – the results show clearly that whilst digital media rules, there is still a place for more “traditional” methods of engaging target audiences.
The survey clearly shows Social Media a... Continue reading
The new Everywoman website and associated iOS and android apps are live
and we've already received some great feedback.
Take part in the Really Helpful Marketing Survey 2016 for your chance to win fine wines worth £250.
Why not help us find out what matters to you by taking part in our survey? It only takes a few minutes and you could really help us - we believe it's imperative to understand what our customers need, to ensure we're always in the best possible position to support them.
As the marketing world continues to change in the face of major economic and technological developments, we're ke... Continue reading
We've just developed a new iOS and Android app for Everywoman - the number one network for women in business around the world, working alongside businesses like Nat West, ASDA and IBM. And they're really happy with it.
Not only do members have the necesary tools to help develop their working lives and careers from a desktop computer at home or at work, but they can now access the vast array of support available from the organisation - while they're on the move.
If you'd like to find out how an app could help your busi... Continue reading
Congratulations to the team at Flying Colours. Along with brand guidelines direct mail and fulfilment materials the team at Really Helpful supported in the development of the customer experience through the compilation of effective contact strategies. To find out more about how they are shaking up the world of investments take a trip here.Continue reading
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