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Brand Development

Brand development is never just about logos and design. Strong brands have opinions, they tell stories. They do things their way.

How we can help you:

 

  • Positioning
  • Brand Identity
  • Logo Design
  • Graphic Design
  • Guidelines
  • Photography

 

That’s why we’ve developed a tried and tested methodology that will help you to uncover and articulate your brand’s difference in the market. And, we’ll help bring your brand story to life with distinctive design and convincing copy, and all the tools you need to deliver a more powerful and consistent brand identity.

 

Marketing Strategy

We’re committed to helping businesses of all sizes get the most from their marketing budgets, so you can rely on our highly informed advice to be completely objective, and entirely focused on improving marketing performance.

 

How we can help you:

 

  • Strategic Marketing
  • Marketing Plans
  • Proposition Development
  • Message Hierarchies
  • Contact Strategies
  • Performance Analysis
  • Campaign Planning
  • Data

We’ve got a huge range of B2C, B2B and not-for-profit marketing experience to draw on, gained across multiple industries including financial services, fundraising, membership services, engineering, ophthalmic, facilities management, energy and recruitment – to name a few.

 

Digital Marketing

In an ever-changing marketing landscape, digital marketing has emerged as perhaps the most powerful and cost-effective tool available to marketers.

How we can help you:

 

  • Content Marketing
  • SEO
  • PPC
  • Social Strategy
  • Email

 

But without clear direction, digital “strategies” can become unfocused and inconsistent. We can help you to ensure your digital communications remain on-message and consistent, so that they enhance your market positioning and add value by complementing other activities.

 

Marketing Communications

Effective marketing communications require a thorough understanding of your brand story, what motivates your target audience and how your product or service meets their needs.

How we can help you:

 

  • Effective Briefing
  • Advertising
  • Integrated Campaigns
  • Direct Marketing
  • Email Campaigns
  • Digital Display
  • Radio
  • Events
  • Outdoor

 

We can help you to develop a brief that distils your thinking into a single minded and powerful idea, which (using our network of award-winning copywriters and designers) we’ll bring to life through impactful communications that get results

 

Direct Marketing

In direct marketing, if you don’t know the rules, you will inevitably fail. And whilst rules are made to be broken, it is incredibly important that you apply rigour and thorough testing in order to deliver long term success.

How we can help you:

 

  • Direct Mail
  • Email
  • Customer Communications
  • Inserts
  • DRTV
  • Forecast Models
  • Planning
  • Results Analysis

With over 25 years’ experience of working on direct marketing programmes across a range of media, we can help you to apply the right blend of know-how, technique and creativity to deliver an impressive return on your investment.

 

Data & Insight

At the heart of any effective marketing strategy lies robust customer intelligence and genuine insight.

We can help you apply data science to analyse your customer base, turning your numbers into clear and actionable insights that identify opportunities for growth and improved marketing performance.

 

How we can help you:

 

  • Data Analysis
  • Research Analysis & Insight
  • Propensity Modelling
  • Data Buying

Marketing Support

Successful marketing management relies on having sound processes - we can help you put them in place.

How we can help you:

 

  • Marketing Process Development
  • Team Training
  • Workshop Facilitation

 

Our experience with a range of blue chip organisations means that we can help you to develop processes and training programmes that ensure teams are aligned and focused on delivering to the demands of your marketing plan.

 

Website & App Design

Effective web design begins with a clear understanding of users and their needs.

How we can help you:

 

  • Web & App Design
  • Web & App Development
  • Persona Development
  • Web & App UX
  • Wireframing
  • Project Management

We’ll help you scope personas and user journeys, and work with you to plan site content and interfaces, so that our experienced designers and developers can focus on delivering a more satisfying customer experience that’s built to last.

 

Frenchwood (Marketing) Limited trading as “The Really Helpful Marketing Company”.

Registered in England. Company Number 8525495.