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Helping CSA to stand out from the crowd

CSA is a successful environmental planning consultancy that works with some of the biggest names in construction.

 

But their existing website didn’t reflect the level of expertise, professionalism and service they offer their clients, nor the design excellence they bring to the projects they choose to work on.

 

In a highly collaborative project, we really helped CSA to identify and articulate their market positioning, then worked together to re-imagine their brand identity, re-engineer their website, and re-invigorate their message to market.

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Helping WSP to relaunch their brand

WSP Solicitors is a highly successful and thriving Gloucestershire business, who needed to inject new life into a brand that did not live up to the high standards of professionalism and care they offer to their clients.

 

Through a highly collaborative process, we helped them to articulate their brand story, brought it to life by re-invigorating their corporate identity, re-engineered their website and redesigned their marketing collateral – delivering a fresh new identity, reflecting the personality and ethos of the team.

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Helping Action on Hearing Loss retain new donors

The recruitment of face to face donors is becoming tougher every year, with this method of recruitment experiencing high levels of bad publicity, and extremely highly levels of attrition, with many donors lost before even making a single payment.

 

Yet behaviour also shows that once a relationship is established, donors recruited through this channel are very loyal.

 

That’s why it is so important that we quickly communicated the Action on Hearing Loss case for support in a way that new donors could digest and understand – so they could fully appreciate the difference their support will make. Our infographic-based welcome pack did just that.

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Helping MSS to tell their brand story

MSS Group is an outstanding Facilities Management business with an impressive client list delivering high levels of expertise and excellent customer service.

 

Their problem? When they approached Really Helpful Marketing they were having an identity crisis – and struggling to articulate the MSS difference.

 

Following a series of internal interviews, customer research and workshops, we delivered a complete solution - helping MSS to identify a clear positioning statement and creative direction, which we brought to life through a new website, offline sales collateral and event support materials.

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Helping Thistle Wholesale deliver a united brand

Bringing together two separate businesses with different brand personalities is no easy task. And nor is designing a seamless, unifying website which delivers to the needs of two very different customer groups.

 

But through a highly collaborative process we brought together the right people to agree a clear way forward, from developing a single brand promise through to a refreshed brand identity and ultimately, a brand new responsive site giving Thistle Wholesale a shop window to be proud of.

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Helping Principality to appeal to hearts and minds

Principality is the UK’s sixth largest building society with a network of 70 branches and agencies across Wales. Proud of its mutual status, the society provides financial products to over 500,000 customers.

 

By delivering a multi-media campaign that tapped into the concepts of “hiraeth” (look it up) and Welsh pride, we helped Principality to draw on the core strength at the heart of their brand as a platform for a call to action that produced a significant uplift in branch footfall and new savings account openings.

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Helping Breakthrough Breast Cancer acquire new donors

Breakthrough Breast Cancer (since merged with Breast Cancer Campaign to form Breast Cancer Now) needed to build a cold cash donor programme from scratch, with a limited budget. Their first step was to prove the case for cold direct mail – and they needed to get it right first time.

 

With our wide-ranging experience of fundraising, direct mail and responsive techniques, we helped Breakthrough develop a control direct mail pack using tried and tested techniques – without losing the emotion and passion of the core brand message.

 

The result – outstanding campaign performance delivering
an ROI of more than 3:1.

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Helping DS Smith take centre stage

When packaging business DS Smith became lead partner to the Resource 2015 event at ExCel London, they needed a marketing agency that could quickly get to grips with the concept of the circular economy, and deliver an exhibition stand and supporting marketing activity that drove interest in their offer and footfall to the stand.

 

On a low budget and working to tight timescales we delivered an email campaign, digital banners, presentation templates and an event stand that was the centerpiece of a highly successful exhibition.

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Helping The West Brom drive branch footfall

Often in marketing communications, simplicity is best. When the West Brom removed their booking, valuation and completion fees from their mortgages in a limited offer they needed a simple vehicle to promote their deals.

 

This no-nonsense campaign was delivered across in-branch media, outdoor posters, digital media and radio, helping to achieve a significant uplift in sales during the campaign period.

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Helping Zurich add value for their broker community

The Commercial Broker team at Zurich hired The Really Helpful Marketing Company in 2011 to provide marketing consultancy services as an added value benefit to its broker community.

 

Since then we have worked with more than 30 brokers across the UK, spoken at industry events, and provided tailored advice - helping many of them to deliver more focused and powerful marketing communications.

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Frenchwood (Marketing) Limited trading as “The Really Helpful Marketing Company”.

Registered in England. Company Number 8525495.