In recent years, no review of Christmas of advertising was ever complete without John Lewis. So, now that their Christmas offering has finally been released, was it worth the wait? Or have other brands taken over as the ones to watch?
In the face of tough market conditions and stiff competition, it’s understandable many brands will try to find ways of building loyalty by connecting with their audience on a deeper level. But beware of bandwagons. Without authenticity, your reputation could be on shaky ground.
Good ads speak to customers about what’s important to them, delivering to the things they care about, offering solutions to their problems and giving them what they expect. But a REALLY good ad does way more than that.
Mnemonics are devices or systems that help us organise, retain and remember information, by making recall easy. Want your ads to work? Then you need to understand mnemonics.
We’re talking Unique Selling Propositions. A concept that’s pretty well known, almost universally. But do you really know why they’re so important and how they work?
Even in the best of times, deciding how much to invest in marketing can be a tricky call. In this blog we explore how SMEs should approach marketing investment when the landscape is far from certain.
Clearly that headline is only there to grab attention, it’s not an idea we’d genuinely entertain at The Really Helpful Marketing Company. But what role should humour play in B2B marketing communications? That’s an interesting question.
