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Is your brand mostly bullshit?
Why should a good ad be like a good sermon?
What makes a mnemonic memorable?
So you think you know about USPs?
Resolving to spend more in 24? Or cut back?
The art of the creative brief
Is B2B marketing a bit of a joke?
Marketing in four steps
“The truth isn’t the truth until people believe you”
We’re all doomed. Happy Christmas.
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