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The ROI of a good brand story
B2B brands are crap at branding. Discuss.
A picture paints a thousand words
All I know is that I know nothing (Socrates)
Your marketing people need EMPATHY.
Honesty is always the best policy
So your marketing isn’t working? Don’t get down about it. Get to work
Why are jingles so effective?
Is your brand consistent, but not coherent?
A great campaign won’t wear itself out
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