Alcumus approached RHM having developed their brand purpose and strapline – our job was to apply this thinking across multiple product propositions, evolve and modernise the brand identity and develop materials to launch the new brand at a company-wide staff event. Our solution enabled Alcumus to better articulate benefits to the customers and at the same time, provide a rallying call to employees – through the development of a motivational company video and other supporting materials. The event received 90% positive feedback.
Brand Launch Video
