Insurance isn’t easy to sell to students because, well… it’s boring right? Mention the word ‘insurance’ too early and you’ve lost them. But talk about them losing something that they just can’t live without – and you’ve got them listening. This campaign used a simple insight to resonate with the target audience, and create a simple, single-minded campaign concept that could be delivered across multiple media, including social media, email, newsletters, landing pages, plasma screens and digital advertising.
PRESS ADVERTISING
