The problem with technology, is that because so much has gone into development, it’s tempting to talk about everything it can do – and marketing materials can become overly feature-tastic. But when a product is designed to simplify processes, and to provide clients and their customers with clarity, it’s vital not to become distracted from the core message. Across a range of communications designed to support the sales team, we successfully brought the proposition to life, creating interest and opening doors – by being completely single-minded.

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