It’s always easier to build brand awareness when a brand has a clear purpose at its heart – driving all marketing activity, building salience and delivering consistency. So, based on competitor and customer research, we set about finding a clear and relevant positioning that Zebra could own in the UK – and which also had clear synergies with the global brand. From here, we’ve delivered a social media content strategy (that’s gaining end-user engagement and helping create demand) and developed sales support collateral to create impact with buyers.
EXHIBITION STAND
